作品

冠業門窗品牌形象標志升級+畫冊設計

客戶名稱:冠業門窗(東莞)有限公司(原東莞市貝特門窗有限公司)

所屬行業:工業、制造

服務內容:原Logo優化設計、VI設計、宣傳畫冊策劃設計、產品拍攝、中文字體設計、英文重命名+商標全注冊代理……

 

behold北禾設計團隊為冠業門窗提供新的品牌升級策劃與設計服務。

 

 
冠業門窗品牌首席設計師:大衛-艾伯倫
 

作為“十三五”規劃開局之年,在中國經濟增長放緩以及定制化和互聯網電商興起的影響下,門窗行業洗牌將加劇,企業面臨著更多的機遇與挑戰。因此,把握行業未來發展趨勢,適時做出轉型與調整,企業才能真正占得先機,贏得主動權。

In the first year of the "13th Five-Year plan", under the influence of Chinese economic slowdown and the rise of customized service and e-commerce, the consolidation and reshuffle in doors and windows industry has become intensified, and enterprises face more opportunities and challenges. Hence, only by grasping future development trend of the industry and making proper transformation and adjustment of business portfolio, the enterprises can truly have a head start and seize the initiative.

 

門窗產品作為使用量大,應用廣泛,其獨特的優勢決定著它有廣闊的市場前景。在發揮自身優勢,改善使用過程中出現問題的前提下,高端門窗產品開始走進消費者的視線,消費者對高端門窗產品的需求與期望越來越高。2017年,高端門窗產品的觸角已經延伸至眾多消費者面前。2018年,門窗市場需求將逐漸向高端集結,高端門窗產品的銷量與增長速度也會平穩向前發展。

A great number of products of doors and windows are widely used in different fields, and their unique advantages make it having broad market prospects. Under the premise of giving full play to their advantages and ameliorating problems in the using process, the high-end doors and windows products come into the consumers' sight, and consumers' demand and expectations on high-end doors and windows products are increasing. In 2017, high-end doors and windows products have been extended to many consumers. In 2018, the market demand for doors and windows will be gradually oriented to the high-end doors and windows, and the sales and growth rate of high-end doors and windows products will also grow steadily.

 

 

冠業門窗品牌新形象(behold®北禾設計®

 

據媒體公開數據統計,每年國內市場定制總額已達900-1000億元,未來的市場份額還將增大,定制家居市場潛力無限。2018年,既是中國經濟觸底的一年,也是觸底反彈的一年,門窗定制的進軍之途必將匯集各路精兵悍將。

According to the statistics released by the media, the total customization volume of the domestic market has reached RMB 90-100 billion every year, and the market share will increase in the future. The potential of the customized home market is unlimited. In 2018, the Chinese economy will reach the bottom and start to rebound, and all competitors will focus on customization of doors and windows.

 

在產品參差不齊的門窗行業中,要想區分企業之間的差異,服務無疑是一個很好的切入點。隨著互聯網的線下服務的需求加大,越來越多的門窗企業重視服務的導入,力爭用服務驅動產品的銷售。屆時“產品驅動服務”的模式將明顯會被“服務驅動產品”的銷售模式所替代。

在不促不銷的行業陰影下,促銷仿佛成為帶動門窗行業發展的一根“救命稻草”。不過隨著消費者的日漸成熟,傳統的促銷方式已經很難點燃消費者的購買熱情。對此,促銷活動中的理性化需求將再一次被“喚醒”;因而門窗企業、經銷商需更加理性地對待市場和消費者的變化,以此推動門窗事業的不斷向前。

In the doors and windows industry, the quality of products is uneven; in order to distinguish the differences between enterprises, there is no doubt that service is a good cut-in point. With the increasing demand for offline services on the Internet, more and more doors and windows enterprises attach importance to the introduction of service, and strive to drive the sales of products with service. At that time, the model of "product driven service" will be obviously replaced by the sales model of "service driven products". In the industry without sales promotion, the promotion seems to be a "life saving straw" for the development of the doors and windows industry. However, with the growing maturity of consumers, it has been difficult to ignite the enthusiasm of consumers with the traditional way of promotion. In this regard, the rationalized demand in the promotion activities will be once again "awakened"; as a result, doors and windows enterprises and dealers need to treat the changes of market and consumers more rationally, so as to push forward the cause of doors and windows.

 

冠業門窗新LOGO形象(燙金效果測試)(behold®北禾設計®

 

作為鋁合金門窗高端品牌的冠業,依托公司強大的供應鏈優勢和十余年的高端門窗零售行業沉淀,以德國技術為核心,以工匠精神為靈魂,憑借精準的市場定位,迅速崛起,在眾多同行中脫穎而出,成為業界一匹黑馬,在門窗江山里占據了一席之地。

KUUYEE, as a high-end brand of aluminum alloy doors and windows, relying on the company's strong supply chain advantages and more than a decade of experience in high-end doors and windows retail industry, with German technology as the core, the spirit of the craftsman as the soul, with accurate market positioning, has rapidly stood out among many competitors, become a dark horse and won a place in the doors and windows industry.

 

德國的工業發達,技術先進,冠業門窗以國際標準作為技術和研發的起點,公司引進德國高精度數控加工設備,在彎曲、切割、沖壓、組裝等多個工藝上實現高精度的加工,在工藝技術上與德國看齊。冠業門窗根據顧客業主實際需求,上門設計,從公用性和美觀性等多方面按照國際理念一對一精心設計,讓業主享受到貼心的,專屬于自己的高品質服務。

With advanced industrial technology from Germany, KUUYEE takes international standards as the starting point of research and development of technology, the company has introduced high precision CNC machining equipment from Germany to achieve high precision machining in many processes, such as bending, cutting, stamping and assembly, on par with Germany in technology. According to the actual needs of customers, KUUYEE adopts door-to-door design according to the international concept from the aspects of public nature and aesthetics, so that the owners can enjoy the intimate and high-quality service for them.

 

匠人精神是執著于一件事,不放棄,不浮躁。有了這種精神,產品才能注入匠人的靈魂,才會有生命力。執著是匠人精神的驅動力。

The spirit of the craftsman means being obsessed with one thing, never giving it up, nor being impetuous. With the spirit, the product can be injected with the soul of the craftsman and vitality. Persistence is the driving force of the spirit of the craftsman.

冠業門窗,執念匠心,只為做最好的門窗。

KUUYEE, obsessed with ingenuity, tries to be the best in the doors and windows industry.

 
 
冠業中文字體設計(behold®北禾設計®
冠業新LOGO圖形與原圖形對比(behold®北禾設計®)
 
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以下為冠業門窗2018年度新品牌畫冊,由北禾設計顧問策劃設計完成
 
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以下為冠業門窗2018年度中國建博會(廣州)展廳設計效果圖
 
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以下為冠業門窗2018年度中國建博會(廣州)展廳照片
 
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